Stefan Djuric, better known as Rasta (born November 16, 1989, in Pristina), is a Serbian singer, composer, and producer. He is known for defining a new musical direction in the regional scene that blends rhythm and blues, reggae, hip-hop, pop, and folk. His songs address themes of love, social conditions, and street life. He is the founder of a record label called Balkaton, which he describes not only as a record label but as “one big family, a musical direction, a way of life, a style, a commitment, and above all, a movement of people who think and want the same.”